Jammu, Mar 25: The D2C Industry Association has appointed Dr M A Alim, former Chairman of the Confederation of Indian Industry (CII), Jammu & Kashmir, as its National Chairman, marking a significant step towards strengthening India’s rapidly evolving direct-to-consumer (D2C) ecosystem.
A statement said that a seasoned industry leader, Dr Alim brings extensive experience in business leadership, policy advocacy, and institutional development. He has played a key role in promoting entrepreneurship, strengthening industry–government collaboration, and driving economic growth across sectors.
Over the years, he has led several initiatives aimed at supporting businesses, enhancing industry representation, and creating effective platforms for engagement between stakeholders and government bodies.
With this appointment, the association aims to accelerate its efforts in promoting ethical business practices, improving regulatory clarity, building industry awareness, and strengthening consumer trust in the D2C space.
Association representatives expressed confidence that Dr Alim’s leadership will provide strong strategic direction and boost initiatives in policy advocacy, capacity building, and stakeholder engagement.
His deep understanding of industry dynamics, governance frameworks, and regulatory systems is expected to help shape a more structured and resilient environment for D2C businesses.
Widely recognised for his contribution to industry development and entrepreneurship, Dr Alim has consistently worked to strengthen business networks, support emerging enterprises, and promote innovation-led growth.
His expertise in strategic leadership and governance positions him to guide the association towards its long-term vision of enabling business growth while ensuring responsible and compliant practices.
