But is your Pashmina genuine? For years, this question has troubled Cashmere Pashmina lovers across the world, who find themselves stuck in the dilemma of distinguishing the real masterpiece from the fake ones spanning the markets.
It is for this purpose and that of preserving the heirloom traditions of Kashmir, that the G.I seal on Pashmina was introduced. A G.I Certified Pashmina is one which has been handspun and handwoven by Kashmiri craftsmen from original Ladakhi Pashm fibre and bears a seal of authenticity carrying a unique code which can be cross verified to trace its origins.
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